Usability of Google Analytics

The usability and functionality of Google Analytics is truly its main attractions. Any one from an experienced webmaster to a novice will find this tool easy to use. Its installation is simple; just add the html script provided by Google Analytics to your site and it becomes operational. From this point the user can easily check there statistics from any computer on-line, without the issues of installing the software on the computers.

The visual appearance of the information makes it simple to understand. It provides a simple design that is appealing to the eye and not overwhelming. The features in Google analytics allow the user to design their own screen with the information most relevant to the user.
This software has become so easy to use and the fact that it is free ensures for a great new service provided by Google that anyone can use. What site operator doesn’t want to track and monitor there traffic and conversion rates.

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Setting goals with Google Analytics

As business turns towards the internet for solutions Google analytics helps them set the bar. Google analytics is equipped with a goal setting function which allows businesses to quickly set distinguished goals for their site. These unique goals can easily be monitored on Google Analytics. These goals can easily determine how close a business is to achieving their goal, and the determining factors which are occurring in the site, such as the value of each visitor. This allows businesses to determine the value of their efforts in correlation with their web site.

To assist the goal setting feature, Google Analytics has included a very easy to use funnel setting option. This allows the user to direct their visitors through the website in order to optimize their efforts to meet their goals. By the use of this funneling format visitors are guided page by page until eventually reaching their objective.

Goals and Funneling tools in the Google Analytics software enhance the information available to the user. This also helps the user develop the site further as goals are clearly displayed and monitored. These features also encourage goal setting techniques and criteria which may have not been originally considered.

References:

https://www.google.com/analytics/reporting/goal_intro?id=2732525&pdr=20080112-20080211&cmp=average

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Google Analytics defined

Google Analytics is a revolutionary web statistics generating tool that allows users to track traffic at their site. Its popularity comes from its simple design and its user friendly statistics. Google Analytics offers a wide variety of statistical measures such as map overlays, new vs. old users, visitor loyalty, visitor trending, and traffic sources. All these services are offered in one easy to use tool kit offered free to anyone from Google.

Google Analytics changes the way we view marketing. With this new software webmasters and Bloggers can clearly monitor the activity on their website. This tool allows them to efficiently track their efforts as traffic on the site is easily and continuously monitored. The map overlay is a uniquely designed tool that allows the user to identify where visitors are visiting from in respect to their global location. This allows the user to see where the majority of their traffic comes from. The new vs. old user’s tool is helpful in tracking unique and returning visitors to understand if your website is helpful enough to attract returning visitors.

The loyalty function on Google Analytics allows users to track the loyalty of their frequent visitors, recency of visitors, their length of visit, and depth of visit. Visitor trending allows the user to measure absolute users, page views, average page views, time on site, and bounce rate.
There are many different uses for the statistics provided by Google Analytics and with the current trends in informational analysis the possibilities for software programs like these are endless.

Refrences:

http://en.wikipedia.org/wiki/Google_analytics
http://http//www.google.com/analytics/

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